Finn McGough directs the new film for Cancer Research UK for AMV BBDO.

The film celebrates everyday moments that many of us take for granted but which assume a unique poignancy when you’re fighting to survive this terrible disease.

Taking real conversations from survivors, the film captures the beauty in the mundane and reminds us to make the most of every day.

Check out the fantastic campaign here: tinyurl.com/onfgaww

#everymomentcounts

Credits:

Agency : AMV & BBDO
Copywriter: Toby Allen
Art Director: Jim Hilson
TV Producer: Verity Elvin, Claire Toms
Director: Finn McGough
Production Co: Rogue Films
Producer: Maddy Easton
Production Manager: Kelly Ross
Director of Photography: Jaime Feliu-Torres
Post Production & City: The Mill, London
Editor & Company: Mark Burnett, Ten Three

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