On the International Day of Peace, global brands are joining forces across industries and geographies in an unprecedented effort to highlight the vital role of food assistance in creating a more peaceful world.
We teamed up with Noma Bar to bring this worldwide aired spot to life, featuring Liam Neeson’s great voice.
Client: United Nations – World Food Programme
Supporting brands: McDonald’s, Google, Facebook, Twitter, United Airlines, and many more
Agency: TBWA\Chiat\Day New York
Production: Dutch Uncle
Direction / Illustration: Noma Bar
Creative Direction: Rob Schwartz
Art Direction: Melatan Riden
Voice: Liam Neeson